Process improvements, Business transformation

Martine Solberg

Martine is an experienced finance technology and process improvement professional. She has worked across in-house finance teams, accounting agencies and shared service centres. This gives her a practical understanding of how finance processes work in daily operations. Her core expertise is within accounts payable, ERP implementation and integrations. She has led implementation of various finance technology solutions, with a focus on process quality and user adoption. Martine is particularly strong in the link between business needs and technology. She understands how finance teams operate, and how technology must support efficient processes. She works closely with clients and cross-functional teams to make sure new solutions are implemented in a practical and sustainable way.

Selected experience

Senior advisor, ADVALO, 2026 -

Head of Onboarding and Professional Services, Semine, 2025–2026
• Led end-to-end onboarding of new customers
• Worked with customer success, implementation quality and professional services to ensure effective platform adoption
• Developed onboarding experiences that supported long-term customer value

Project Delivery Manager, Semine, 2021–2026
• Led implementation projects for SEMINE clients
• Worked closely with clients to understand business needs, existing technology and finance processes
• Managed cross-functional delivery, including the SEMINE and 24SevenOffice integration

Manager, PwC, 2020–2021
• Worked with ERP implementation, accounting systems and process improvement
• Built further experience in finance technology and implementation work

Senior Associate, PwC, 2018–2020
• Project Manager responsible for onboarding new customers in PwC Accounting
• Implemented ERP systems, mainly 24SevenOffice and Xledger
• Worked with customer onboarding, accounting processes and finance systems

Business Analyst, IKEA Group, 2016–2018
• Responsible at country level for reportiing and monthly budget processes
• Supported decision-making through business information
• Performed business analysis to identify trends, opportunities and risks

Project Manager, IKEA Group, 2014–2016
• Led transition of HR payroll services to IKEA Shared Service Centre in Poland
• Worked with project management, change management and internal communication
• Responsible for knowledge transfer, process mapping and standardisation

Accounting, IKEA Group, 2013–2014
• Worked on transfer of accounts payable transaction work to a regional shared service centre in Poland
• Supported implementation of Basware electronic invoice handling system
• Worked with knowledge transfer, standardisation of routines and end-user training

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Education

  • Bachelor of Business Administration, Norwegian School of Economics, 2010–2013
    Electives included project management, business ethics and Spanish language
+47 48 12 30 68
martine.solberg@advalo.no
It doesn’t feel like bringing in consultants. It feels like getting more great people on the team.

Contact NAME

Martine brings strong experience in finance process improvement, ERP implementation and technology-enabled finance operations. She has worked with onboarding, automation, integrations and process design in Semine, PwC and IKEA. Her experience is particularly strong within accounts payable, shared service processes and the practical implementation of finance technology. She combines accounting and process expertise with a clear understanding of how users, systems and operations must work together to create value. Martine holds a Bachelor of Business Administration from the Norwegian School.
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Martine Solberg

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Practical perspectives shaped by our work and experience

May 3, 2026
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5
Minute read
How a PE-backed growth company gained control of group reporting
A PE-backed growth company with 9 entities across 7 countries needed its first consolidated financial statements within a short timeframe. The result was a structured group reporting process, stronger financial control and a management reporting foundation fit for audit, further growth and a future exit.
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Margrete L. Wie
Margrete is a strategic finance leader with almost 20 years of international experience. Her profile is strongly shaped by senior finance leadership roles in Schlumberger and CFO roles in growth companies. She has worked in international businesses, supporting strategic and commercial decisions, operational performance, capital allocation and governance. Her experience covers financial strategy, commercial finance, finance transformation and performance management. She works closely with management teams, boards and shareholders. Margrete holds Master degrees from NHH and Copenhagen Business School.
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Martin Alnes
Martin brings strong CFO and finance leadership experience. He works closely with management teams, boards and owners in companies undergoing growth, transactions and change. At ADVALO, his assignments include work for FSN Capital and Gyldendal ASA. His former experience includes CFO responsibility at Milrab, where he led the financial work related to the sale to Open Air Group, including due diligence, refinancing and post-transaction integration. He also has experience from PwC CFO Solutions, with interim assignments across larger Norwegian companies including Posten, PGS, Klaveness, Magseis Fairfield and Schibsted. Martin holds a Master of Science in Economics and Business Administration from NTNU Business School.
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Isabelle Jokimäki
Isabelle brings strong expertise in finance management and performance improvement. She has experience from project-based organisations and has worked across project finance, investment analysis and economic decision support. At ADVALO, Isabelle works with system implementations and process improvements, with particular experience from assignment in the public sector. She supports clients in improving organisational effiiciency and finance processes. Her experience includes KPMG CFO Advisory and organisations within infrastructure, construction and advisory. Isabelle holds a Master’s degree in Business and Economics from NMBU.
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