Finance management, Finance transformation

Victoria Rasmussen

Victoria brings a combination of operational finance leadership and transformation experience, enabling her to understand both how finance functions operate and how they can be improved. She works across financial planning, performance management, reporting, processes and finance technology, with a practical approach to turning business needs into effective solutions. At ADVALO, Victoria supports clients in strengthening finance functions and improving the connection between financial processes, systems and management information. Her background from KPMG, ECIT and Visma gives her experience from both advisory and operational finance environments.

Selected experience

Senior advisor, ADVALO, 2026–present
• Works with clients on finance transformation, performance management and improvement of finance functions
• Supports clients in connecting financial processes, reporting and systems to strengthen decision support

Senior Manager, CFO Advisory, KPMG AS, 2024–2026
• Advised clients on finance transformation, performance management, financial reporting and finance systems
• Led CCH Tagetik EPM and consolidation implementations for TINE and Amedia as Project Manager and Configuration Specialist
• Led solution design and requirements across financial processes, reporting, master data and system configuration
• Managed project delivery across finance, business and IT, including progress, quality, costs and stakeholders

Group FP&A & ESG Manager / Group Financial Controller, ECIT Norge, 2023–2024
• Led Group budgeting and forecasting, including templates, consolidation, subsidiary follow-up and management reviews
• Led development of Group management reporting, defining KPIs, data requirements and reporting needs with Group management
• Responsible for financial controlling of the Finance & Accounting (F&A) division and shared services, including monthly reporting and follow-up of financial performance through finance reviews
• Responsible for ESG reporting and regulatory follow-up, and onboarding acquired companies into Group finance processes

Finance Director, Kvass Norge, 2022
• Responsible for financial management, consolidation, reporting and development of finance processes
• Led the implementation of Tripletex ERP for an acquired company and integration into Group finance processes and reporting
• Developed integrated management reporting combining OneStop Reporting, Excel-based models and monthly performance analysis

Finance Director, Visma Real Estate, 2021–2022
• Responsible for budgeting, rolling forecasts and monthly reporting across the Real Estate segment, covering P&L, balance sheet and operational KPIs
• Presented segment performance in Group finance reviews and reported to local boards
• Led Visma.net implementation across merging business units, standardising master data, Group CoA and cost structures
• Established common finance processes and developed financial and operational management reporting

Business Controller, Visma Software, 2020–2021
• Financial Controller for Fenistra, responsible for monthly financial and operational reporting to Visma Group and Group finance reviews
• Responsible for customer licensing, order follow-up, recurring billing and reporting for OneStop Reporting following its acquisition by Visma

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Education

  • Master of Science in Business and Economics, BI Norwegian Business School, 2015–2017
  • Bachelor in Business Administration, BI Norwegian Business School, 2011–2015
+47 41 40 71 46
victoria.rasmussen@advalo.no
It doesn’t feel like bringing in consultants. It feels like getting more great people on the team.

Contact NAME

Victoria brings a combination of operational finance leadership and transformation experience, enabling her to understand both how finance functions operate and how they can be improved. She works across financial planning, performance management, reporting, processes and finance technology, with a practical approach to turning business needs into effective solutions. At ADVALO, Victoria supports clients in strengthening finance functions and improving the connection between financial processes, systems and management information. Her background from KPMG, ECIT and Visma gives her experience from both advisory and operational finance environments.
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Victoria Rasmussen

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Practical perspectives shaped by our work and experience

May 3, 2026
–
5
Minute read
How a PE-backed growth company gained control of group reporting
A PE-backed growth company with 9 entities across 7 countries needed its first consolidated financial statements within a short timeframe. The result was a structured group reporting process, stronger financial control and a management reporting foundation fit for audit, further growth and a future exit.
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Martin Alnes
Martin brings strong CFO and finance leadership experience. He works closely with management teams, boards and owners in companies undergoing growth, transactions and change. At ADVALO, his assignments include work for FSN Capital and Gyldendal ASA. His former experience includes CFO responsibility at Milrab, where he led the financial work related to the sale to Open Air Group, including due diligence, refinancing and post-transaction integration. He also has experience from PwC CFO Solutions, with interim assignments across larger Norwegian companies including Posten, PGS, Klaveness, Magseis Fairfield and Schibsted. Martin holds a Master of Science in Economics and Business Administration from NTNU Business School.
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Sarah Marki Erichsen
Sarah brings experience from CFO, finance manager and advisory roles. She has strong expertise in finance transformation, finance operations and financial advisory, combining deep technical finance competence with a practical understanding of how effective finance organisations support transformation and value creation. At ADVALO, Sarah works closely with management teams on finance transformation, CFO support and financial advisory. Her assignments include PE-backed acquisition cases, Hurtigruten and Lerøy. Her experience includes leadership roles at KPMG and FREYR Battery. Sarah holds a Master’s degree in Accounting and Auditing from the Norwegian School of Economics.
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Agnethe Kopperdal
Agnethe has experience as CFO, Group CFO and in senior finance leadership roles. She brings strong expertise in financial leadership, finance transformation, performance management and operational improvement. She combines broad experience from private equity, listed companies and founder-led businesses with a practical understanding of how finance functions support growth, transactions and strategic execution. At ADVALO, Agnethe works closely with management teams and boards on CFO support, finance transformation, business development and decision support. Her experience includes senior roles at Norrøna, itslearning, Equinor, Statoil Fuel & Retail and EY. Agnethe holds an MBA in Finance and a Master of Science in Accounting and Auditing from the Norwegian School of Economics, as well as a Master’s degree in Economics and Finance from Heriot-Watt University.
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