CFO, Finance manager, post sale-integration

Martin Alnes

Martin is an experienced CFO and finance executive with a strong background from both advisory and operational finance roles. He works closely with executive management, boards and owners in his assignment and advises through growth, transactions and change. His experience covers financial management, business operations, refinancing, due diligence and post-transaction integration. He has a practical and hands-on approach to finance and administration, with strong experience in establishing financial routines, reporting structures and management information. Martin is particularly strong in situations where companies need to create control, build decision support and move quickly from analysis to execution. He combines commercial understanding, execution capacity and clear communication with stakeholders across management, boards and owners.

Selected experience

Partner, ADVALO, 2026 -

  • Supports companies with financial management, reporting, governance and business operations
  • Works closely with management teams and owners in companies undergoing growth, transactions and change
  • Selected assignments include Finance Manager at FSN Capital AS and Finance manager at Gyldendal ASA

CFO, Milrab AS, 2024 – 2025

  • CFO during the sale of Milrab AS to Open Air Group in December 2024
  • Led financial work related to the transaction, including due diligence, refinancing and post-transaction integration
  • Worked closely with the board and participated in strategic discussions
  • Prepared investor presentations and participated in meetings with potential investors
  • Led refinancing through extension of existing credit facilities and new equity funding
  • Developed new KPIs and reporting structures after the transaction

Senior Manager, CFO Solutions, PwC AS, 2019 – 2024

  • Worked with interim finance assignments across larger Norwegian companies
  • Held roles as Finance Director, Finance Manager, Senior Business Controller, Business Controller and Financial Controller
  • Supported management teams with financial management, reporting, business control and operational finance
  • Selected assignments included Posten Division Next, PGS ASA, Klaveness AS, Magseis Fairfield ASA and Schibsted Norway AS

Various finance positions, June 2013–February 2019

  • Held finance roles across reporting, control and business operations
  • Developed a strong operational foundation in financial management, accounting, reporting and administration

Education

  • Master of Science in Economics and Business Administration, NTNU Business School
  • Exchange semester at IAE Aix Marseille Graduate School of Management
It doesn’t feel like bringing in consultants. It feels like getting more great people on the team.

Contact NAME

Martin brings strong CFO and finance leadership experience. He works closely with management teams, boards and owners in companies undergoing growth, transactions and change. At ADVALO, his assignments include work for FSN Capital and Gyldendal ASA. His former experience includes CFO responsibility at Milrab, where he led the financial work related to the sale to Open Air Group, including due diligence, refinancing and post-transaction integration. He also has experience from PwC CFO Solutions, with interim assignments across larger Norwegian companies including Posten, PGS, Klaveness, Magseis Fairfield and Schibsted. Martin holds a Master of Science in Economics and Business Administration from NTNU Business School.
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Martin Alnes

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Practical perspectives shaped by our work and experience

How a PE-backed growth company gained control of group reporting
A PE-backed growth company with 9 entities across 7 countries needed its first consolidated financial statements within a short timeframe. The result was a structured group reporting process, stronger financial control and a management reporting foundation fit for audit, further growth and a future exit.
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Karianne Øye
Karianne brings deep expertise in finance transformation, finance operations and ERP implementations. She has led major changes across financial reporting, systems, processes and operating models in large organisations. At ADVALO, Karianne works closely with management teams, boards and owners to strengthen finance functions and secure progress in demanding transformation programmes. Her experience includes senior finance roles at Schibsted Media, Telenor Digital and Bertel O. Steen, with responsibility for group reporting, financial systems and process improvements. Karianne holds a Master’s degree in Economics and Business Administration from the Norwegian School of Economics.
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Morten Bernhardsen
Morten brings experience from CFO, group accounting manager and other senior finance leadership roles. He combines strong financial expertise with a hands-on operational perspective, with particular experience from complex ownership structures, regulated environments and capital market processes. At ADVALO, Morten works as CFO and group accounting manager for PE-backed companies, supporting management teams with reporting, governance, liquidity, financial control and decision support. His experience includes senior finance roles at Huddlestock Fintech, Midelfart Capital, Navamedic, Bulk Infrastructure, Sector Asset Management and Gjensidige. Morten holds a Master of Science in Business and Economics from BI Norwegian Business School.
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Sarah Marki Erichsen
Sarah brings experience from CFO, finance manager and advisory roles. She has strong expertise in finance transformation, finance operations and financial advisory, combining deep technical finance competence with a practical understanding of how effective finance organisations support transformation and value creation. At ADVALO, Sarah works closely with management teams on finance transformation, CFO support and financial advisory. Her assignments include PE-backed acquisition cases, Hurtigruten and Lerøy. Her experience includes leadership roles at KPMG and FREYR Battery. Sarah holds a Master’s degree in Accounting and Auditing from the Norwegian School of Economics.