Transformations, IPO, Deal readiness
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Service
Agnethe Kopperdal
Agnethe is an experienced finance leader with a background from CFO roles, transaction advisory and senior finance positions in complex organisations. She works closely with management teams and boards in companies that need stronger financial control, better decision support and clear execution of strategic priorities. Her experience covers finance transformation, performance management, reporting and transactions. She has led finance functions in growth companies and worked with larger organisations where finance must connect strategy, operations and governance. Agnethe is particularly strong in situations where companies need create progress in demanding change processes. She brings structure, commercial judgement and practical execution capacity.
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Selected experience
Partner, ADVALO, 2021 – present
- Works with CFO support, finance transformation and business development
- Supports management teams and boards with decision support, financial control and strategic execution
- Helps companies strengthen finance functions and improve the link between finance, operations and value creation
CFO, Norrøna Sport AS, 2019–2021
- CFO in a founder-led growth company with international operations
- Responsible for financial leadership, reporting, governance and business support
- Worked closely with management and owners on financial control, growth initiatives and strategic priorities
CFO, itslearning, 2016–2019
- CFO in an international software company
- Responsible for finance, reporting, planning and business support
- Worked with management and owners on financial follow-up, performance improvement and strategic development
Head of Transactions and projects, CFO AFC, Statoil, 2015
- Led transaction and project-related work within the CFO area
- Supported finance leadership with analysis, structure and execution of key initiatives
Leader Global Business Services, Accounting, Closing and Process, Statoil, 2013–2015
Led work related to accounting, closing and finance processes
- Worked with process improvement, standardisation and operational finance delivery
Lead analyst Performance management DPI, Statoil, 2011–2013
- Worked with performance management and financial analysis
- Supported management with reporting, analysis and decision support.
Financial reporting manager, Statoil Fuel & Retail ASA, 2010–2012
Responsible for financial reporting
- Worked with reporting quality, financial control and management information
Senior accountant, Statoil, 2009–2010
- Worked with accounting, reporting and financial control
Senior analyst, Transaction Advisory Services, EY, 2007–2009
- Worked with transaction advisory services
- Supported clients with analysis and transaction-related decision material
Education
- Master of Business Administration, Finance, Norwegian School of Economics, 2011–2013
- Chartered European Financial Analyst, Finance, Norwegian School of Economics, 2011–2013
- Master of Science in Accounting and Auditing, Norwegian School of Economics, 2004–2005
- Master of Arts in Economics and Finance, Heriot-Watt University, 1999–2003
ADVALO is particularly strong in transformation phases, where you need both overview and execution.
.avif)
Contact NAME
Agnethe has experience as CFO, Group CFO and in senior finance leadership roles. She brings strong expertise in financial leadership, finance transformation, performance management and operational improvement. She combines broad experience from private equity, listed companies and founder-led businesses with a practical understanding of how finance functions support growth, transactions and strategic execution. At ADVALO, Agnethe works closely with management teams and boards on CFO support, finance transformation, business development and decision support. Her experience includes senior roles at Norrøna, itslearning, Equinor, Statoil Fuel & Retail and EY. Agnethe holds an MBA in Finance and a Master of Science in Accounting and Auditing from the Norwegian School of Economics, as well as a Master’s degree in Economics and Finance from Heriot-Watt University.
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Practical perspectives shaped by our work and experience

May 3, 2026
–
5
Minute read
How a PE-backed growth company gained control of group reporting
A PE-backed growth company with 9 entities across 7 countries needed its first consolidated financial statements within a short timeframe. The result was a structured group reporting process, stronger financial control and a management reporting foundation fit for audit, further growth and a future exit.
Margrete L. Wie
Margrete is a senior finance executive with almost 20 years of international experience. Her profile is strongly shaped by senior finance leadership roles in Schlumberger. She brings deep expertise in commercial finance, finance transformation and performance management. At Schlumberger, she led finance across complex regional operations and large commercial portfolios. Her work covered pricing strategy, FP&A and financial governance. She later held CFO and Vice President Finance roles in capital-intensive growth companies. Margrete holds degrees from the Norwegian School of Economics and Copenhagen Business School.
Ragnhild Ulvik
Ragnhild is a senior transformation leader with 20 years of experience from large, complex and capital-intensive companies. She brings strong expertise in business transformation, governance, financial management and performance improvement, combining deep finance experience with a broad understanding of business operations, organisation and technology. At ADVALO, Ragnhild works with executive teams and boards on transformation, operating model design, performance improvement and benefits realisation, helping organisations translate strategic priorities into measurable business impact. Her experience includes senior leadership roles at Statkraft, Equinor and Norsk Hydro, including Senior Vice President and Vice President positions. She holds an MSc in Business Analysis and Performance Management from the Norwegian School of Economics, an MBA in International Management from ESADE, and has completed executive programmes at INSEAD and NHH Executive.


